Why Exhibitions Are Super Cost-Effective In today’s tech-savvy world, marketers have all sorts of new tools at their disposal, but don’t overlook the power of face-to-face interactions. Exhibitions are key in this regard. They’re hotspots where professionals gather to share ideas, trends, and knowledge, all while showcasing products to potential buyers. In an era where impersonal marketing like AI is on the rise, exhibitions stand out as remarkably effective because they offer that crucial human touch. They’re like a magnet for maintaining market share and visibility. Think of it like magazine ads—if you’re not there, you’re missing out. Exhibitions are powerful because they bring together a targeted audience in one place, attracting buyers from near and far. They also provide a platform for showcasing the latest tech trends. Decision-makers, pressed for time, flock to exhibitions for immediate solutions. Tips for Exhibitors Success at exhibitions hinges on two main things: having a clear plan and executing it well. Here’s how to make the most of your exhibition presence: Stand Out: Make sure your booth grabs attention.Make a Statement: Leave a lasting impression.Be Memorable: Stick in people’s minds.Maximize Visibility: Get creative to get noticed.Set specific goals: like making new connections, generating inquiries, or launching products/services. The key is to have a solid strategy in place. Creating a Winning Exhibit There are four essential steps to nail your exhibition game: Step 1: Plan Set clear objectives and strategize how to achieve them using various marketing tools. Step 2: Design Choose the right approach—portable, modular,...

Promotional products are a fantastic way to make a lasting impression! They not only reach the same audience repeatedly but also introduce your brand to new people constantly, all at a lower cost per impression than traditional media. Studies show that 90% of recipients proudly own branded promotional items, using them daily and engaging with the advertiser regularly. Pens, USB sticks, and keyrings are among the favourites, often found in briefcases, work folders, or handbags. Writing instruments remain the most popular choice. Moreover, research indicates that receiving branded promotional items fosters positive views of companies, with 61% of recipients expressing interest in the company’s products afterward. These gifts also play a crucial role in attracting new customers. What’s even more impressive is that many recipients hold onto these gifts for up to two years, serving as tangible tokens of appreciation for both clients and employees. It’s not about the price tag but the sentiment behind the gesture that truly matters. At Reds Advertising, we understand the significance of corporate gifting and branding. As a registered retail supplier partnered with numerous warehouse importers, we offer tailored corporate gift and clothing solutions to suit your needs. Our extensive range of promotional products includes Eco-Lifestyle products, Writing Instruments, Folders & Notebooks, Bags, Drinkware, Office Accessories, Tools, Leisure & Outdoor gear, and even Novelties. Additionally, our Corporate Clothing Collection boasts an unparalleled variety, featuring T-Shirts, Golf Shirts, Lounge Shirts, Leisure Wear, Sweaters & Fleece Jackets, Trousers, Kiddies wear, Hospitality attire, Work Wear, Safety gear, and...

Creativity plays a crucial role in the success of advertising, especially for graphic design companies. We delve into the significance of creativity in advertising and print media, with a focus on attracting the target audience and driving action to purchase. Why is Creativity Important? Building the Marketing Mix: Creativity acts as a pillar in constructing the marketing mix, influencing personal selling, sales promotion, direct marketing, public relations, and sponsorship. Brand Differentiation: It sets apart products from competitors, steering away from the “me too” mindset by shaping attitudes and feelings to position the brand as the preferred choice. Knowledge and Stimulation: Creativity provides knowledge, stimulating thought processes and encouraging thinking. Persuasion and Relevance: It persuades effectively, ensuring relevance and meaning in the eyes of the audience. Facilitating Purchase and Trial: Creative advertising facilitates the purchase decision and encourages trial usage. Building Loyalty: It contributes to creating loyal customers who connect with the brand on a deeper level. Transforming Ads: Creative advertisements have the power to transform mundane ads into engaging and interesting content. Objective Achievement: Ultimately, creative ads are more likely to achieve their objectives and drive desired actions. Use of Colour in Advertising The incorporation of colour in advertisements, despite contributing to production and placement costs, has proven to be worthwhile. Here’s why: Attention-Grabbing: Colour enhances the holding power of ads, capturing attention more effectively. Psychological Impact: People are conditioned to respond to colour stimuli, making it a powerful tool in conveying messages. Enhancing Product Appearance: Products, especially food items, look...

Branded promotion gifts and clothing are popular for several reasons: Brand visibility: Branded promotional items serve as a mobile advertisement for a company or brand. When people wear or use these items, they act as walking billboards, spreading awareness and increasing visibility for the brand. Positive association: By giving away promotional items, companies aim to create a positive association with their brand. When recipients receive useful or attractive items, they are more likely to have a favourable perception of the brand and feel grateful for the gift. Customer loyalty: Promotional gifts can help foster customer loyalty. By rewarding customers with branded items, companies can strengthen their relationship with existing customers and encourage repeat business. The act of giving a gift can also generate a sense of reciprocity, making customers more likely to choose that brand over competitors. Brand recognition: Branded promotional items help build brand recognition and reinforce brand identity. When people see a company logo or slogan repeatedly on promotional products, it increases their familiarity with the brand, making it more likely that they will remember and recognize it in the future. Cost-effective marketing: Compared to traditional advertising methods, such as TV or print ads, branded promotional items can be a cost-effective marketing strategy. They often have a longer lifespan, providing ongoing exposure for the brand, and can reach a wider audience through their recipients. Tangible and useful: Promotional items are physical objects that people can touch and use in their daily lives. Whether it’s a branded pen, t-shirt, or...

Branded jackets are a great way to promote your brand and create a positive sentiment among your target audience. Jackets are useful and versatile products that can be worn by people of all ages and gender. They are also a perfect choice for outdoor events, sports activities, and corporate gatherings. When people wear jackets with your brand logo on them, they become walking billboards for your brand, helping to increase brand awareness, recognition, and loyalty. Additionally, branded jackets help to create a sense of unity and belonging among employees, students, or members of a group. Overall, branded jackets are an excellent investment for any business looking to enhance their brand’s visibility and reputation, while providing practical and stylish clothing for their customers or employees. 86% of consumers have a positive sentiment towards an advertiser, once receiving a branded jacket.67% of consumers own branded jackets95% recall the advertiser's name6100 impressions throughout its lifetime42% of women wear their branded jacket at least once a weekBranded jackets are kept on average for 16 months68% of recipients are likely to give their branded jacket to someone else, once they have done with it, generating even more impressions down the line. So for all your branding requirements, contact the experts at Red's Advertising!

Outdoor is often part of a brand’s multi-media communication strategy, incorporating most candidate media. Outdoor is able to play an integral role in the media plan, by using the following: • Banners and flags • Billboards • Vehicle curtains • Vehicle signage from small decals to full vehicle graphics • Building wraps • Construction wraps The Role of Outdoor Advertising The rationale for the use of the medium ranges from cost-effectiveness to optimal reach to unparalleled frequency. It is able to draw huge audiences, at a fraction of the cost of other media. The reach of Outdoor advertising compares favourably with other media (Billboards last 4 -8 months). Fashion advertising on billboards is used very effectively to create awareness and increase sales. On average, a person travelling on the road will see your billboard for about three seconds. The message should be short and to the point with more on images than on text. The text must be written on the billboard large enough to be read easily. The latest technology now available is such that one can create incredibly eye-catching advertisements. Placement is extremely crucial to the success of the campaign. The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious. This can be a big advantage when you have a business you want to draw traffic to right off a particular highway...

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed. Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reasons. Your business will not look stable.  It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you. Would you do business with someone who seems to be on an unstable footing and who might not be in business by the end of your project or after you have purchased an item? You will look like a very small business.  Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and can possibly indicate that you cannot perform to or meet the standards...

Reds Advertising designs labels or tags that will give buyers the relevant information to make the decision to purchase your product. If the label jumps out with an attractive look it will grab your attention and with clear and concise information it makes the decision to buy your product that much easier. Labels also help to build the brand and position the product into the market. The design of the label can materially affect its level of preference by offering cues to the consumer such as the quality of the product. A strong company name will often transfer powerful associations to new products such as 3M, Sony and Kellogg's. The label should make a spontaneous response to words that come to mind when shown. Consumers interpret scenes in which a brand plays a role. The culture conveyed by the brand core, its personality and its self-projection all comes into play when the consumer looks at your label. The label on the product should be incorporated in the brand themes and effective selling, advertising and promotional campaigns will communicate the brand's function and psychological values, trigger trial and reinforce commitment. The label as a silent salesperson can effectively enter new market segments and increase brand usage. The easiest and normally cheapest way to improve sales is to repackage your product that will attract the consumer's attention. This also repositions your product and brand in the market thereby improving market share. With new narrow web technology, lithographic, letterpress, flexographic printing and ink manufacturing...

A committed and well-managed approach to sponsorship results in vast and multifaceted long term benefits and rewards. The following benefits are unique to sponsorship: FlexibilitySponsorship positions your company with your target market's interest and is responsive to their preferences, lifestyles and attitudes. This is achieved because sponsorship allows for niche marketing.Many events and activities enable different sponsorships and can be selected to fit requirements. The opportunity to connect with consumers on a one-to-one by associating the brand or company with the qualities of the event is utilized. Brand EquityThe qualities of a sponsored event, through association, can expand, reinforce or even alter brand personalities traits. Sponsorship can serve as an important branding vehicle and is a unique way of generating brand loyalty and long term corporate awareness. Media ExposureSponsorship is the only form of marketing communication where the message does not compete with other promotional clutter.It can extend the ad campaign by creating a dynamic, interactive environment that makes the key message more relevant and persuasive. Cost-effectivenessSponsorship provides coverage and brand awareness at a more favorable rate than traditional advertising. It adds value and incorporates public relations and social responsibility programmes. Industrial Labour RelationsThe morale of staff is influenced by your company reputation and image. Open DoorsCorporate hospitality, reputation and a good corporate image can enhance its ability o do business with local and national governments. This produces access that otherwise would be costly and difficult to achieve. Cross All FrontiersSponsorship is global and crosses all barriers of bureaucracy, national prejudice...

Selection criteria consist of factors having a direct bearing on the choice of event. This is developed from sponsorship objectives and will depend on the needs of the company.The following are common sponsorship objectives: Corporate:* Increase or maintain awareness* Enhance or change a corporate image* Change target market perceptions or attitudes* Develop community involvement* Build business or trade relations* Enhance staff relations and motivation* Build goodwill among customers, business contacts and key influencers Product/Brand* Increase sales/market share* Increase target market awareness* Identify/build product image* Strengthen brand preference Selection CriteriaTarget Market CoverageThe event must reach the target market. Detailed information in terms of both the event and audience should be gathered. Also, investigate the degree of reach. Projections based on similar events can be used to determine coverage and the required transmission time. Timing /seasonalityConsider corporate marketing needs, product seasonality and other communication strategies. Establish that the event does not clash with another major or other events - as media coverage may then only consist of a few minutes or column centimetres. Competitor ActivityInvestigate competitor sponsorship involvement. If deciding to sponsor a similar event ensure that the event is high profile enough to dominate. Communication FactorsConsider the 'type' of sponsorship available, as different messages are conveyed and different communication strategies are required by different sponsorship types. Event ProfileInvestigate the history of the event and previous sponsors. Ascertain whether the created equity can be displaced in the target market. Potential Media ExposureTake the level of media exposure through on-site branding at the event...